Behind The Label – Dior

Amongst all the well know brands we recognize today such as Chanel and Givenchy, aren’t you ever curious to find out how these fashion industry changers became so successful and left such a mark on the fashion world?

Screen Shot 2015-06-08 at 11.46.43One designer that has given me the most interest in looking through the quadruple-figured priced tag is Dior. This particular designer didn’t have a helping hand from famous people flaunting their items to climb to the top like other designers, but in fact went through major struggles and difficulties to get where they are today…

After graduating in 1928 with a degree in political science, he opened a small art gallery with the money given from his father. His passion of art attracted various painters, and in fact a few of Picasso’s appeared on the walls of the gallery.

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In 1942, when Dior left the army, he joined the fashion house of Lucien Lelong, where he and Balmain were the main designers. During World War II, Dior designed dresses for the wives of Nazi officers, as did other fashion houses that remained in business during the war, including Jeanne Lanvin and Nina Ricci.

The phrase New Look…

Screen Shot 2015-06-08 at 11.52.15…was coined by Carmel Snow, the editor-in-chief of Harper’s Bazaar. In 1947, Dior appeared onto the Paris fashion scene with designs that flew in the face of wartime restrictions and reintroduced a femininity and focus on luxury women’s fashion. Dior’s designs were more voluptuous and rich than the boxy, fabric-conserving shapes of the World War II styles, influenced by the rations on fabric. He was a master at creating shapes and silhouettes;

“I have designed flower women.”

His resulting success made him the most successful fashion designer in the world. His designs have been worn by film stars and royalty alike, and his company continues to have a dominant stand in the fashion industry.

Dior died in Montecatini, Italy, in 1957, at the age of 52.

You could say Dior’s pieces were literal works of art, as he combined his two main passions in life; art and women’s fashion.

You can learn more about the current and past of Dior by watching either Dior & I or reading his autobiography Dior by Dior (also published in English).

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Jemima Plume Xx

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