The Future of Fashion with Alexa Chung

The other day I stumbled across Vogue’s YouTube channel, and from having a brief scroll to see if anything took my liking, I noticed a series they had recently posted, and before I knew it, my eyes were glued to the screen…

I was completely in awe in what Alexa and many others had to say about the fashion industry. Alexa depicts the “myths of a frivolous and unprofitable industry” in a way that while sitting behind our laptop screens, we see how many opportunities there are for people who really are passionate about fashion. With help from other successful people in the industry, they feed us exclusive advice and share experiences with us about how they got to the top.

From the point of view of the extremely successful Alexa Chung and a known face not only in the fashion industry but also world wide, she gives us an insight on how she got to where she is today; modelling since 15 and then went onto being a sort of behind-the-scenes helper and finally went onto TV where she has met her knish.Screen Shot 2015-11-11 at 17.40.05

Throughout all 6 episodes we have chats with top designers such as Christopher Kane, Paul Smith and Olivier Rousteing, we go to Paris to meet the director of ‘Dior and I’ and talk to Fashion Phycologist, Carolyn Mair, who teaches at the UAL and promotes how we can turn fashion into an industry that makes a positive impact in the mind and body. And those are just a few of the topics!

To start off the series, we head to Central Saint Martins College. The Art School Stella McCartney, Alexander McQueen and many more attended. Designing is only a fraction of what you can learn at CSM, I never knew that fashion phycology was a thing. And even… fashion forecasting? It literally says what it means, you predict trends by gathering information from current affairs, food, music, films and subcultures. These all influence fashion, if you didn’t realise (I didn’t!) So when you next pick something off the shelf, really you’ll think ‘I love this, this is my style’ but in fact you chose that particular item because of the things you are constantly surrounded by; social media being a huge factor.

This series really does conquer and abolish the stereotypical ideas about the fashion industry being ‘frivolous’ and ‘superficial’, and truthfully clothes and trends have a huge impact on the world. Our style determines who we are and it’s a fabulous way of expressing how we’re feeling. We can experiment with different colours, materials, brands… and there’s a huge spectrum of careers out there for the creative; fashion buying, press, social media and management to name a few.

Click here now to view the whole series, I know you won’t regret it!

Jemima Plume Xx

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